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	<title>All about Business &#187; Marketing</title>
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	<link>http://falynnkoch.com</link>
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		<title>Create Marketing Magic</title>
		<link>http://falynnkoch.com/marketing/create-marketing-magic/</link>
		<comments>http://falynnkoch.com/marketing/create-marketing-magic/#comments</comments>
		<pubDate>Sun, 13 Jun 2010 19:16:27 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Creativity]]></category>

		<guid isPermaLink="false">http://falynnkoch.com/?p=478</guid>
		<description><![CDATA[When you think about marketing, chances are pretty good that cartoons and talking animals aren’t the first thing to pop into your mind.  You’re probably processing numbers, identifying markets, and looking for ways to cut costs. Maybe it’s time to get your nose off the grindstone and have a little fun.  Why?  Creativity plays an [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">When you think about marketing, chances are pretty good that cartoons and talking animals aren’t the first thing to pop into your mind.  You’re probably processing numbers, identifying markets, and looking for ways to cut costs.</p>
<p>Maybe it’s time to get your nose off the grindstone and have a little fun.  Why?  Creativity plays an important role in marketing, and sometimes we need to take the time to get our creative juices flowing.</p>
<p>Don’t believe it?  Take a close look at Disney.  Now that’s a perfect sample of creativity and marketing going hand-in-hand!  Walt Disney… a dreamer who put magic into his marketing.</p>
<p>Creativity can take on several different “personas”…</p>
<p>1. The Explorer<br />
The explorer seeks out bits of interesting and new information like a sponge.  Curiosity keeps him hunting for the unknown and ready to plunge into brand new experiences.</p>
<p>2. The Dreamer<br />
A wild imagination is the best friend of a true dreamer.  Nothing is impossible in the world of imagination.</p>
<p>3. The Artist<br />
An artist is able to take a variety of bits and pieces, mix them all together and come up with a collage that entrances the mind.</p>
<p>Before you set this article aside and get back into the daily grind, let’s think of what all of this could mean to your marketing campaign.</p>
<p>Creativity may…</p>
<p>1. Add pizzas to your flyers<br />
2. Spark a brand new idea for a product/service to market<br />
3. Bring to light a brand new way to market your current product/service<br />
4. Give color to your ads<br />
5. Expose a new way to beat out the competition</p>
<p>Hey, any one of those are great boosters for a marketing campaign.  The trouble is that sometimes we feel that everyone is creative, but we’re just an unimaginative lump of clay destined to plod through life.</p>
<p>Not so!  Everyone has an imagination.  Sometimes it just needs to be oiled up a little bit to get it loosened up.  How long has it been since you put your imagination to work?</p>
<p>You can give your creativity a leg up by…</p>
<p>1. Watching a sunrise or sunset<br />
2. Organizing a party<br />
3. Smelling a flower</p>
<p>Hah!  You thought I’d have some extravagant exercises all laid out for you, didn’t you?  Relax, there’s no secret key to being successfully creative.  Creativity comes in all sizes, shapes and colors.  There’s no right or wrong way to be creative.</p>
<p>The biggest hurdle most people face is the “I’m just not creative” cop out.  Sure they’re creative.  In fact, if I asked, they could create quite a long list of the reasons they aren’t creative.</p>
<p>Research has shown that this biggest difference between “creative” and “non-creative” people is that “creative” people believe they are creative and “noncreative” people don’t believe they are creative.  It’s as simple as that.</p>
<p>Every marketer gets stale after a while, if they don’t find refreshing and new ideas to incorporate into their work.  If your marketing has lost its pizzazz or seem to be in the dumps, simply take a little time to stimulate your creativity and just see what happens.</p>
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		<title>Affiliate Marketing and Pay Per Click</title>
		<link>http://falynnkoch.com/marketing/affiliate-marketing-and-pay-per-click/</link>
		<comments>http://falynnkoch.com/marketing/affiliate-marketing-and-pay-per-click/#comments</comments>
		<pubDate>Thu, 13 May 2010 08:03:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://falynnkoch.com/marketing/affiliate-marketing-and-pay-per-click/</guid>
		<description><![CDATA[Do you want to make more money? Do you want to turn that computer you spent so much money on into a cash cow? Well it is possible. It won&#8217;t happen overnight but with time and hard work you&#8217;ll soon be working from home if you choose. Do you currently have a website? Do you [...]]]></description>
			<content:encoded><![CDATA[<p>Do you want to make more money? Do you want to turn that computer you spent so much money on into a cash cow? Well it is possible. It won&#8217;t happen overnight but with time and hard work you&#8217;ll soon be working from home if you choose. </p>
<p>Do you currently have a website? Do you wonder why it isn&#8217;t making you any money? You keep posting great content, wonderful writing samples and articles but still your balance is zero. Well perhaps you need to expand your horizons. By signing up for pay per click affiliate sites you can soon see cash going into your account simply by maintaining your site.</p>
<p>One of the most popular Pay per click programs is Google adsense. Google Adsense will take care of the advertising for you. When you sign up, your site will have new advertisements and banner places in the open spaces. If anyone visits your site and clicks on one of the ads, you get a referral payment. Again, Google takes care of the ad placement allowing you to concentrate on increasing the traffic to your site.</p>
<p>Joining a scheme such as Google adsense is a good idea. They will help to promote your site and advise you on how to increase your traffic. </p>
<p>If you have been maintaining your website for a while, you probably know that one of the best ways to attract traffic is through the use of keywords. The right keywords will have them flocking to your site. The wrong words will have them running in droves. Sites such as Google adsense can help with this as well. They operate Google ad words. This will help maximize the key word usage and help get the correct one for the most traffic. Google does charge for this service so you need to be sure it is worth it before you buy. You don&#8217;t want all of your profits ate up by the ad words scheme.</p>
<p>When you sign up for Google adsense, you can be assured that page appropriate ads will be places on your webpage. If you have a pet care site then things related to that topic will be placed. Obscure and ads that have nothing to do with your page are not likely to impress your reader or increase your earnings.</p>
<p>Google Adsense is only one example of search engines that offer a pay per click money making service. There are hundreds of others. One of the most notable is Yahoo publisher. It functions in much the same way as Google adsense and offers a similar style of service. Which one you choose will largely depend on you. If you have several sites, you could try both schemes. See which one is better and go with that one.</p>
<p>If you have a or several web pages that just seem to be doing nothing, then look into a pay per click program. Sites such as Google adsense and yahoo publisher will do most of the hard work for you. They will place the ads and decide which ads will be best for your site. This will leave you time to do the most important thing; increase your site traffic and eventually your ad revenue. If you have websites, look into pay per click. The service is free so you have nothing to loose.</p>
<p>PPPPP</p>
<p>Word count 562</p>
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		<title>Tips For A Successful Affiliate Marketing Business</title>
		<link>http://falynnkoch.com/marketing/tips-for-a-successful-affiliate-marketing-business/</link>
		<comments>http://falynnkoch.com/marketing/tips-for-a-successful-affiliate-marketing-business/#comments</comments>
		<pubDate>Tue, 11 May 2010 07:43:05 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://falynnkoch.com/marketing/tips-for-a-successful-affiliate-marketing-business/</guid>
		<description><![CDATA[Now that you have decided to take the plunge and set up a business for yourself, you need to insure that you do all of the right things. Affiliate marketing businesses do take the risk away but you still need to conduct this venture as you would any other business. If it is your sole [...]]]></description>
			<content:encoded><![CDATA[<p>Now that you have decided to take the plunge and set up a business for yourself, you need to insure that you do all of the right things. Affiliate marketing businesses do take the risk away but you still need to conduct this venture as you would any other business. If it is your sole source of income you&#8217;ll want to give it your all and make it as successful as possible. In this article, we will look at ways to get your business going and make it successful. By following the advice in this article your affiliate marketing business will get off to a great start and stay that way.</p>
<p>The first golden rule of any business is to identify the demand. With affiliate marketing programs you&#8217;ll likely be giving a range of products to sell. Check out the demand of these types of things. You should try to stay away from trendy items. They&#8217;ll sell like mad one minute but you&#8217;ll be giving them away the next. You want thing that you know people want and need. That way your long term sales objectives will get met. </p>
<p>Next is don&#8217;t limit yourself to just one product. Try to offer a variety of things. Many affiliate marketing programs offer a selection and it is best to go with these. Basing your business on one product may work in the short term. However, someone will eventually come along with something better or cheaper. </p>
<p>Third, you need to set your business apart from others. You need to establish what makes you and what you offer better from others. What do you offer that sets you apart from other businesses? You should always use tact when talking about your competition. Putting them down or being rude will only backfire on you. Talk up the advantages that you offer and leave it at that.</p>
<p>Forth, you should definitely insure your home business. Everything can be fine one day but life can always take a funny turn. Accidents can happen to anyone. Ask yourself what will happen if one of your products hurts someone. Today, people can be sued for just about anything. Make sure you are insured incase the worst happens.</p>
<p>Fifth, you should always do your best to ensure fast and efficient service to your clients. However, there will come a time when there is a glitch. You need to keep your customers informed and aware of what is happening. Things happen that are beyond your control. Most customers are very forgiving if they are made aware of this. Keeping your customers in the dark could result in loosing them for good.</p>
<p>Finally, keep your customers happy. The happier they are the more likely they are to come back. Offer your customers incentives such as savings on their next purchase. It may cost you more but only in the short term. Keeping your customers happy will result is them referring you to others. </p>
<p>Affiliate marketing businesses are easier in the fact that they minimize risk. Everything else is like any other business. You need to work very hard to keep your customers happy. You need to set yourself apart from others and protect yourself against the worst. By following the advice in this article you will be giving your business the best possible chance for success.</p>
<p>PPPPP</p>
<p>Word count 561</p>
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		<title>Which Affiliate Networks To Look Out For When Promoting</title>
		<link>http://falynnkoch.com/marketing/which-affiliate-networks-to-look-out-for-when-promoting/</link>
		<comments>http://falynnkoch.com/marketing/which-affiliate-networks-to-look-out-for-when-promoting/#comments</comments>
		<pubDate>Sun, 09 May 2010 08:09:24 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://falynnkoch.com/marketing/which-affiliate-networks-to-look-out-for-when-promoting/</guid>
		<description><![CDATA[There are many horror stories about affiliate programs and networks. People have heard them over and over again, that some are even wary of joining one. The stories they may have heard are those related to illegal programs or pyramid schemes. Basically, this kind of market does not have real, worthy product. You do not [...]]]></description>
			<content:encoded><![CDATA[<p>There are many horror stories about affiliate programs and networks. People have heard them over and over again, that some are even wary of joining one. The stories they may have heard are those related to illegal programs or pyramid schemes. Basically, this kind of market does not have real, worthy product. </p>
<p>You do not want to be associated with these schemes. It is obvious you want to be with a program that offers high quality product that you will readily endorse. The growing number of those who have joined already and are succeeding immensely is proof enough that there are reliable and quality affiliate programs out there. </p>
<p>Why participate in an affiliate program?</p>
<p>It allows you to work part-time. It gives you the opportunity to build a generous residual income. And it makes you an owner of a small business. Affiliate programs have already created lots of millionaires. They are the living testimony of how hard work; continuous prospecting, motivating and training others pay off. </p>
<p>If ever you are deciding to join one, you must take note that you are getting into something that is patterned to what you are capable of. This will be an assurance that you are capable of doing anything to come out successful. </p>
<p>How do you choose a good affiliate program to promote? Here are some tips you may want to look over before choosing one:</p>
<p>1. A program that you like and have interest in. One of the best ways of knowing if that is the kind of program you wish to promote is if you are interested in purchasing the product yourself. If that is the case, chances are, there are many others who are also interested in the same program and products.</p>
<p>2. Look for a program that is of high quality. For instance, look for one that is associated with many experts in that particular industry. This way, you are assured that of the standard of the program you will be joining into.</p>
<p>3. Join in the ones that offer real and viable products. How do you know this? Do some initial research. If possible, track down some of the members and customers to give you testimonial on the credibility of the program. </p>
<p>4. The program that is catering to a growing target market. This will ensure you that there will be more and continuous demands for your referrals. Make inquiries. There are forums and discussions you can participate in to get good and reliable feedbacks.</p>
<p>5. A program with a compensation plan that pays out a residual income and a payout of 30% or more would be a great choice. There are some programs offering this kind of compensation. Look closely for one. Do not waste your time with programs that do not reward substantially for your efforts. </p>
<p>6. Be aware of the minimum quotas that you must fulfill or sales target that is too hard to achieve. Some affiliate programs imposes pre-requisites before you get your commissions. Just be sure that you are capable of attaining their requirements.</p>
<p>7. Select one that has plenty of tools and resources that can help you grow the business in the shortest possible time. Not all affiliate programs have these capacities. Make use you decide on one with lots of helpful tools you can use.</p>
<p>8. Check out if the program has a proven system that can allow you to check your networks and compensation. Also check if they have it available online for you to check anytime and anywhere. </p>
<p>9. The program that is offering strong incentives for members to renew their membership each time. The affiliate program that provides continuous help and upgrades for its products have the tendency to retain its members. These things can assure the growth of your networks. </p>
<p>10.  Be aware of the things that members are not happy about in a program. Like with the ones mentioned above, you can do your checking at discussion forums. If you know someone in that same program, there is ho harm asking if there are many downsides involved. </p>
<p>Have a thorough and intensive knowledge about the affiliate program and network you will be promoting on. </p>
<p>Knowing the kind of program you are getting yourself into will make you anticipate and prevent any future problems you may encounter.</p>
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		<item>
		<title>So Many Affiliate Programs! Which One Do I Choose?</title>
		<link>http://falynnkoch.com/marketing/so-many-affiliate-programs-which-one-do-i-choose/</link>
		<comments>http://falynnkoch.com/marketing/so-many-affiliate-programs-which-one-do-i-choose/#comments</comments>
		<pubDate>Fri, 07 May 2010 08:18:47 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://falynnkoch.com/marketing/so-many-affiliate-programs-which-one-do-i-choose/</guid>
		<description><![CDATA[Ask questions first before you join an affiliate program. Do a little research about the choices of program that you intend to join into. Get some answers because they will be the deciding point of what you will be achieving later on. Will it cost you anything to join? Most affiliate programs being offered today [...]]]></description>
			<content:encoded><![CDATA[<p>Ask questions first before you join an affiliate program. Do a little research about the choices of program that you intend to join into. Get some answers because they will be the deciding point of what you will be achieving later on. </p>
<p>Will it cost you anything to join? Most affiliate programs being offered today are absolutely free of charge. So why settle for those that charge you some dollars before joining.</p>
<p>When do they issue the commission checks? Every program is different. Some issue their checks once a month, every quarter, etc. Select the one that is suited to your payment time choice. Many affiliate programs are setting a minimum earned commission amount that an affiliate must meet or exceed in order for their checks to be issued. </p>
<p>What is the hit per sale ratio? This is the average number of hits to a banner or text link it takes to generate a sale based on all affiliate statistics. This factor is extremely important because this will tell you how much traffic you must generate before you can earn a commission from the sale. </p>
<p>How are referrals from an affiliate&#8217;s site tracked and for how long do they remain in the system? You need to be confident on the program enough to track those people you refer from your site. This is the only way that you can credit for a sale. The period of time that those people stay in the system is also important. This is because some visitors do not buy initially but may want to return later to make the purchase. Know if you will still get credit for the sale if it is done some months from a certain day. </p>
<p>What are the kinds of affiliate stats available? Your choice of affiliate program should be capable of offering detailed stats. They should be available online anytime you decide to check them out. Constantly checking your individual stats is important to know how many impressions, hits and sales are already generated from your site. Impressions are the number of times the banner or text link was viewed by a visitor of your site. A hit is the one clicking on the banner or text links.</p>
<p>Does the affiliate program also pay for the hits and impressions besides the commissions on sales? It is important that impressions and hits are also paid, as this will add to the earnings you get from the sales commission. This is especially important if the program you are in offers low sales to be able to hit ratio.</p>
<p>Who is the online retailer? Find out whom you are doing business with to know if it is really a solid company. Know the products they are selling and the average amount they are achieving. The more you know about the retailer offering you the affiliate program, the easier it will be for you to know if that program is really for you and your site.</p>
<p>Is the affiliate a one tier or two tier program? A single tier program pays you only for the business you yourself have generated. A two tier program pays you for the business, plus it also pays you a commission on the on the sales generated by any affiliate you sponsor in your program. Some two-tier programs are even paying small fees on each new affiliate you sponsor. More like a recruitment fee.</p>
<p>Lastly, what is the amount of commission paid? 5% &#8211; 20% is the commission paid by most programs. .01% &#8211; .05% is the amount paid for each hit. If you find a program that also pays for impressions, the amount paid is not much at all. As you can see from the figures, you will now understand why the average sales amount and hit to sale ratio is important. </p>
<p>These are just some of the questions that needed answering first before you enter into an affiliate program. You should be familiar with the many important aspects that your chosen program should have before incorporating them into your website. Try to ask your affiliate program choices these questions. These can help you select the right program for you site from among the many available.</p>
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		<title>Who Should Consider Becoming an Affiliate?</title>
		<link>http://falynnkoch.com/marketing/who-should-consider-becoming-an-affiliate/</link>
		<comments>http://falynnkoch.com/marketing/who-should-consider-becoming-an-affiliate/#comments</comments>
		<pubDate>Wed, 05 May 2010 08:06:12 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://falynnkoch.com/marketing/who-should-consider-becoming-an-affiliate/</guid>
		<description><![CDATA[Have you ever thought that your skills and expertise were being wasted? You apply all of your creative know how and ability for your boss and their company for very little reward. Have you ever considered taking those skills and making them work for you instead of someone else? Have you looked into your own [...]]]></description>
			<content:encoded><![CDATA[<p>Have you ever thought that your skills and expertise were being wasted? You apply all of your creative know how and ability for your boss and their company for very little reward. Have you ever considered taking those skills and making them work for you instead of someone else? Have you looked into your own business enterprise only to realize the capital you need is way beyond what you can raise? If you have answered yes to any of these questions then becoming an affiliate could be the answer your are looking for.</p>
<p>Many of us would love to start our own businesses but two things generally stop us. The first being money and the second being risk. You need a significant amount of capital to start even a small sole proprietorship. Even though financing is available there is still the risk factor. A fairly large percentage of small businesses fail in the first year. If you make it through that first year then there are still several challenges that have to be met. It could be five years before you see any real profit. Most of us cannot wait this long. We need a constant flow of money coming in to meet our daily obligations.</p>
<p>Becoming an affiliate can get you started on the road to independence with no risk to you. By becoming an affiliate you work to sell or increase the revenues of another company. This can be done in a variety of ways. You can work, selling a particular line of products. The head company takes care of the advertising and creation of the items; you simply work out how to sell them. You are paid for your performance. The more you sell the more you make. </p>
<p>You can also create an online affiliate marketing business. If you&#8217;re creative and handy at making websites then this could be the perfect opportunity for you. By allowing your site to become an affiliate site with a major search engine, you could make large amounts of profit with ad revenue. Companies such as Yahoo publisher and Google ad sense can help to get you started. They handle all of the advertising costs and placing allowing you to concentrate on bringing traffic to your site. There is no cost to you and absolutely no risk. </p>
<p>People who enjoy independence and flexibility in their work make good affiliates. Those that desire or need flexible working hours can gain the most from being an affiliate. You paid according to how well you perform, not on how many hours you work. You can schedule your work around other things such as families or other commitments. If you&#8217;re independent and a self starter than a career as an affiliate is perfect for you.</p>
<p>If you are creative, motivated and driven then possibly consider becoming an affiliate. You can run your own affiliate business from home with no cost or obligation to you. If you are good at working independently then as an affiliate you can&#8217;t go wrong. You&#8217;ll have the freedom to work as and when you please and will realize the rewards of your own hard work. Start putting your skills and creativity to work for you rather than someone else. What you receive in return will be well worth it. Consider a career as an affiliate, you nothing to loose and everything to gain.</p>
<p>PPPPP</p>
<p>Word Count 568</p>
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		<title>Your Affiliate Marketing Guide</title>
		<link>http://falynnkoch.com/marketing/your-affiliate-marketing-guide/</link>
		<comments>http://falynnkoch.com/marketing/your-affiliate-marketing-guide/#comments</comments>
		<pubDate>Mon, 03 May 2010 08:19:35 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://falynnkoch.com/marketing/your-affiliate-marketing-guide/</guid>
		<description><![CDATA[Affiliate marketing is something that many webmasters know how to do. They know what it is about, and what it takes to be successful. However, if you are new to the webmaster world, you may just be wondering how you can get into affiliate marketing and making an income on the side for yourself. Doing [...]]]></description>
			<content:encoded><![CDATA[<p>Affiliate marketing is something that many webmasters know how to do. They know what it is about, and what it takes to be successful. However, if you are new to the webmaster world, you may just be wondering how you can get into affiliate marketing and making an income on the side for yourself. Doing so is not that complicated, and we have created this guide to get you started.</p>
<p>First of all, lets cover just exactly what affiliate marketing is. Affiliate marketing is when you sell or get leads for someone else&#8217;s service or product. You are going to find that there are so many people that do this. When a company needs some help making sales, and they allow people to sign up as affiliates, they are willing to pay a commission or a flat rate per lead or sale. Depending on the company, this percentage or flat rate will vary. </p>
<p>Affiliate marketing can be used to make a decent income several ways. You can use a website, a blog, newsletter, email, ads etc. The list goes on and on. However, the most popular form of affiliate marketing is done with a website. When you choose the market that you want to promote, be sure that you choose one that you are some what familiar with. This way you can become an expert on the topic, and everyone will know that you are the king of that market. Once that is done, it is time for a URL. There are many places that you can get your own domain from. Once you have decided where you will purchase that from, choose a URL that has the topic you are selling in the URL for the best results. For example, if you are wanting to market cat food, you wont use a URL that has dog in it. Make sure that everything is all relevant.</p>
<p>Now that you have your market and your URL chosen, you will want to determine the hosting that you will use for your website. You need dependable hosting for the best results. A hosting company that has more up time than down time is best because during the down time, your website will not be accessible. So, get some recommendations from others that have tried a few and use the best that you can find. It is worth it to pay for good hosting.</p>
<p>Once that is done, you are ready to get your affiliate links and website set up so that you can market the most effectively. Determine the amount of money that you want to make, and set up an outline of how you are going to make it. There are so many ways that you can get  a website out there to be seen, and you will want to make the best decisions. So, finding out the best ways for you to do this is that is cost effective is a good start.</p>
<p>Learning SEO which is also known as search engine optimization is a great idea. Using SEO to get your site higher in the search engine rankings with keywords will pay off in the end. You can learn it yourself, or you can pay someone to do this part for you. It is up to you. However, you should know that learning and using SEO yourself is time consuming. Hiring an SEO guru might be better for you.</p>
<p>Write articles about the market that you are promoting from your website and submit them to all of the article directories. When you include a back link to the site that you are optimizing that will help you as well with the search engines.</p>
<p>Affiliate marketing is not anything that you can make money with over night. You need to be able to build up and keep adding to your website daily or weekly, and keep it going. You can do it, just don&#8217;t give up.</p>
<p>PPPPP</p>
<p>Word count 659</p>
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		<title>What You Need to Know About Affiliate Marketing</title>
		<link>http://falynnkoch.com/marketing/what-you-need-to-know-about-affiliate-marketing/</link>
		<comments>http://falynnkoch.com/marketing/what-you-need-to-know-about-affiliate-marketing/#comments</comments>
		<pubDate>Sat, 01 May 2010 08:20:59 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://falynnkoch.com/marketing/what-you-need-to-know-about-affiliate-marketing/</guid>
		<description><![CDATA[Well you have finally done it. You have packed in the rubbish job and told your boss exactly what you think. You have taken the plunge and made the decision to begin your own affiliate marketing business. Affiliate marketing can be very lucrative. It provides people with the opportunity to work for themselves with very [...]]]></description>
			<content:encoded><![CDATA[<p>Well you have finally done it. You have packed in the rubbish job and told your boss exactly what you think. You have taken the plunge and made the decision to begin your own affiliate marketing business. Affiliate marketing can be very lucrative. It provides people with the opportunity to work for themselves with very little risk to them. Those that are sales savvy, good at marketing and are not afraid of a little hard work can often do incredibly well with an affiliate marketing program. </p>
<p>Affiliate marketing sounds easy but you do need to exercise some caution. You want to avoid the affiliate marketing pitfalls that can ruin your business and worse, have you crawling on your hands and knees back to that boss that now knows how you truly feel.</p>
<p>People tend to get excited when they start a new venture. Unfortunately this excitement and eagerness can cause them to miss key things in their agreement. Whenever you sign up for an affiliate marketing program, you will be expected to sign an agreement. The terms and conditions of the agreement for both sides should be outlined. However, if they want to hide something this is where they will put it. It will either be in the small print, so get your magnifying glass out, or they will baffle you with legal language. Either way, you need to read and understand your agreement thoroughly to avoid disappointment and lost earnings.</p>
<p>If you are signing up for a commission based affiliate marketing program then you need to understand how the term revenue is defined. This is one of the biggest pitfalls of the contracts. They may advertise 5-10% commissions but it all fall on how they define revenue. Most affiliate marketing programs will calculate commission on the gross value of the sale. In other words, the amount of money the site will get at the completion of the sale. You may think that this sounds great. However, you need to read this part of the agreement very carfully. The amount of the sale almost always excludes credit card or debit card payment surcharges. They also are likely to exclude payment and delivery charges as well as any gift wrapping or other surcharges. What sounded like a nice commission is soon shrinking before your eyes. Ask these questions specifically before you sign an agreement.</p>
<p>Some affiliate programs are even stricter in their definition of revenue. Your commission may be based on the profit margin of the sold product. For example, if you help sell a book for 20 dollars but the company only makes 10 dollars profit, you&#8217;ll receive a percentage of 10 dollars not 20. This can make a substantial difference in your earnings. Again, make sure you understand these things and ask specifically what your commission will be based upon. Read your agreement and look out for odd sounding clauses. These could come back to haunt you later.</p>
<p>Something else to beware of when you work on commission is returns. Many affiliate marketing companies only pay commission out on completed sales and then only if the customer keeps the item. If they return the items your commission could be cancelled. To really rub salt in the wounds, you could be billed for the outstanding commission if you do not have sufficient commission credit built up. Make sure you understand this before signing on. You cannot expect a company to pay you a commission on an item that is returned but make sure you understand their return policy. Find out your rights in this situation.</p>
<p>Affiliate marketing can be a great way to earn money. If you have good sales and marketing skills then it can give you the opportunity to out them to good use. You&#8217;ll be able to work for yourself and not someone who undervalues and does not appreciate them. One needs to consider affiliate marketing carefully. Make sure you understand your agreement and exactly what you will be paid for. You don&#8217;t want to have to go crawling back to your boss begging for your old job back. </p>
<p>PPPPP</p>
<p>Word count 690</p>
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		<title>Here&#8217;s How To Avoid The 3 Most Common Affiliate Mistakes</title>
		<link>http://falynnkoch.com/marketing/heres-how-to-avoid-the-3-most-common-affiliate-mistakes/</link>
		<comments>http://falynnkoch.com/marketing/heres-how-to-avoid-the-3-most-common-affiliate-mistakes/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 07:40:17 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://falynnkoch.com/marketing/heres-how-to-avoid-the-3-most-common-affiliate-mistakes/</guid>
		<description><![CDATA[Affiliate marketing is one of the most effective and powerful ways of earning some money online. This program gives everybody a chance to make a profit through the Internet. Since these affiliate marketing programs are easy to join, implement and pays a commission on a regular basis, more an more people are now willing in [...]]]></description>
			<content:encoded><![CDATA[<p>Affiliate marketing is one of the most effective and powerful ways of earning some money online. This program gives everybody a chance to make a profit through the Internet. Since these affiliate marketing programs are easy to join, implement and pays a commission on a regular basis, more an more people are now willing in this business. </p>
<p>However, like all businesses, there are lots of pitfalls in the affiliate marketing business. Committing some of the most common mistakes will cost the marketers a large portion taken from the profit they are making everyday. That is why it is better to avoid them than be regretful in the end. </p>
<p>Mistake number 1: Choosing the wrong affiliate. </p>
<p>Many people want to earn from affiliate marketing as fast as possible. In their rush to be part of one, they tend to choose a bandwagon product. This is the kind of products that the program thinks is &#8220;hot&#8221;. They choose the product that is in demand without actually considering if the product appeals to them. This is not a very wise move obviously.</p>
<p>Instead of jumping on the bandwagon, try top choose a product in which you are truly interested in. For any endeavor to succeed, you should take some time to plan and figure out your actions. </p>
<p>Pick a product that appeals to you. Then do some research about that product to see if they are in demand. Promoting a product you are more passionate about is easier than promoting one for the sake of the earnings only. </p>
<p>Mistake number 2: Joining too many affiliate programs. </p>
<p>Since affiliate programs are very easy to join, you might be tempted to join multiples of affiliate programs to try and maximize the earnings you will be getting. Besides you may think that there is nothing wrong and nothing to lose by being part of many affiliate programs.</p>
<p>True, that is a great way to have multiple sources of income. However, joining multiple programs and attempting to promote them all at the same time will prevent you from concentrating on each one of them. </p>
<p>The result? The maximum potential of your affiliate program is not realized and the income generated will not exactly be as huge as you were thinking initially it would. The best way to get excellent result is by joining just one program that pays a 40% commission at least. Then give it your best effort by promoting your products enthusiastically. As soon as you see that it is already making a reasonable profit, then maybe you can now join another affiliate program.</p>
<p>The technique is to do it slowly but surely. There is really no need to rush into things, especially with affiliate marketing. With the way things are going, the future is looking real bright and it seems affiliate marketing will be staying for a long time too.</p>
<p>Mistake number 3: Not buying the product or using the service.</p>
<p>As an affiliate, you main purpose is to effectively and convincingly promote a product or service and to find customers. For you to achieve this purpose, you must be able to relay to the customers that certain product and service. It is therefore difficult for you to do this when you yourself have not tried these things out. Thus, you will fail to promote and recommend them convincingly. You will also fail to create a desire in your customers to avail any of what you are offering.</p>
<p>Try the product or service personally first before you sign up as an affiliate to see if it is really delivering what it promises. If you have done so, then you are one of the credible and living testaments aware of its advantages and disadvantages. Your customers will then feel the sincerity and truthfulness in you and this will trigger them to try them out for themselves. </p>
<p>Many affiliate marketers makes these mistakes and are paying dearly for their actions. To not fall into the same situation they have been in, try to do everything to avoid making the same mistakes. </p>
<p>Time is the key. Take the time to analyze your marketing strategy and check if youa re in the right track. If done properly, you will be able to maximize your affiliate marketing program and earn higher profits.</p>
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		<title>Top 3 Ways To Boost Your Affiliate Commissions Overnight</title>
		<link>http://falynnkoch.com/marketing/top-3-ways-to-boost-your-affiliate-commissions-overnight/</link>
		<comments>http://falynnkoch.com/marketing/top-3-ways-to-boost-your-affiliate-commissions-overnight/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 08:07:35 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://falynnkoch.com/marketing/top-3-ways-to-boost-your-affiliate-commissions-overnight/</guid>
		<description><![CDATA[The ideal world of affiliate marketing does not require having your won website, dealing with customers, refunds, product development and maintenance. This is one of the easiest ways of launching into an online business and earning more profits. Assuming you are already into an affiliate program, what would be the next thing you would want [...]]]></description>
			<content:encoded><![CDATA[<p>The ideal world of affiliate marketing does not require having your won website, dealing with customers, refunds, product development and maintenance. This is one of the easiest ways of launching into an online business and earning more profits.</p>
<p>Assuming you are already into an affiliate program, what would be the next thing you would want to do? Double, or even triple, your commissions, right? How do you do that? </p>
<p>Here are some powerful tips on how to boost your affiliate program commissions overnight.</p>
<p>1. Know the best program and products to promote. Obviously, you would want to promote a program that will enable you to achieve the greatest profits in the shortest possible time. </p>
<p>There are several factors to consider in selecting such a program. Choose the ones that have a generous commission structure. Have products that fit in with your target audience. And that has a solid track record of paying their affiliate easily and on time. If you cannot seem to increase your investments, dump that program and keep looking for better ones. </p>
<p>There are thousands of affiliate programs online which gives you the reason to be picky. You may want to select the best to avoid losing your advertising dollars.</p>
<p>Write free reports or short ebooks to distribute from your site. There is a great possibility that you are competing with other affiliates that are promoting the same program. If you start writing short report related to the product you are promoting, you will be able to distinguish yourself from the other affiliates. </p>
<p>In the reports, provide some valuable information for free. If possible, add some recommendations about the products. With ebooks, you get credibility. Customers will see that in you and they will be enticed to try out what you are offering. </p>
<p>2. Collect and save the email addresses of those who download your free ebooks. It is a known fact that people do not make a purchase on the first solicitation. You may want to send out your message more than six times to make a sale. </p>
<p>This is the simple reason why you should collect the contact information of those who downloaded your reports and ebooks. You can make follow-ups on these contacts to remind them to make a purchase from you.</p>
<p>Get the contact information of a prospect before sending them to the vendor&#8217;s website. Keep in mind that you are providing free advertisement for the product owners. You get paid only when you make a sale. If you send prospects directly to the vendors, chances are they would be lost to you forever.</p>
<p>But when you get their names, you can always send other marketing messages to them to be able to earn an ongoing commission instead of a one-time sale only.</p>
<p>Publish an online newsletter or Ezine. It is always best to recommend a product to someone you know than to sell to a stranger. This is the purpose behind publishing your own newsletter. This also allows you to develop a relationship based on trust with your subscribers. </p>
<p>This strategy is a delicate balance between providing useful information with a sales pitch. If you continue to write informative editorials you will be able to build a sense of reciprocity in your readers that may lead them to support you by buying your products.</p>
<p>3. Ask for higher than normal commission from merchants. If you are already successful with a particular promotion, you should try and approach the merchant and negotiate a percentage commission for your sales. </p>
<p>If the merchant is smart, he or she will likely grant your request rather than lose a valuable asset in you. Keep in mind that you are a zero-risk investment to your merchant; so do not be shy about requesting for addition in your commissions. Just try to be reasonable about it. </p>
<p>Write strong pay Per Click ads. PPC search engine is the most effective means of advertising online. As an affiliate, you can make a small income just by managing PPC campaigns such as Google AdWords and Overture. Then you should try and monitor them to see which ads are more effective and which ones to dispose of. </p>
<p>Try out these strategies and see the difference it can make to your commission checks in the shortest of time.</p>
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